Event Tech Strategist & Speaker

Vanessa Lovatt is a recognised voice in the global events industry, known for making event technology more accessible, strategic, and impactful.

She is the Founder of Event Tech World, a vibrant community for event tech buyers and users, and a Strategy Consultant at the Financial Times, advising FT Live on growth and innovation.

With over 20 years’ experience in B2B media, events, and tech, Vanessa has held three Managing Director roles and led audience, product, and go-to-market strategies for brands like Glisser, Notified, and IQPC.

She also acts as a Board Advisor and Fractional Director to several event businesses across the globe.

A confident speaker and facilitator, she regularly leads panels, strategy sessions, and advisory boards with clarity and energy.

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Services

Personalised, impactful, and outcome driven: Events that make a difference

Vanessa partners with organisations that want their events to do more than run smoothly - she makes them strategic, engaging, and outcome focused. 

In a time when tech is evolving faster than marketing and event teams can keep up, she brings two decades of first-hand experience running global B2B events with deep expertise in event technology and engagement.

Few people worldwide bring this unique mix of front-line experience, impartiality, and stage presence.

  • Insightful and energetic talks on event led growth, event strategy, attendee engagement, and the power of event technology to deliver measurable results. Carefully curated for audiences in marketing, operations, revenue growth and senior leadership. Every presentation is tailored to the audience.

  • Trusted to hold the room, keep conversations flowing, and ensure every voice is heard from board-level panels to large-scale conferences.

  • Designing and leading interactive sessions that draw out perspectives, spark collaboration, and keep teams focused on clear outcomes.

  • Bespoke in-company sessions on event technology, attendee engagement, and sponsor value designed to upskill your team and unlock solutions to your specific challenges. I lead these both for event teams, and event tech suppliers who want to better understand their customers. 

  • Partnering with leaders to review event lead growth strategies, upskill teams, and apply best practice in ways that directly impact business results.

  • Engaging and insightful contributions to Women in Business events and initiatives, drawing on years of experience to create inclusive, inspiring, and results-focused conversations.

What People Are Saying

  • “If you have the opportunity to work with Vanessa, I highly recommend you take it! Having known Vanessa for years during her work in event tech and organiser side, her ability to understand and engage this industry of ours from both sides is extraordinary, and it's why we asked Vanessa to facilitate our very first Customer Advisory Board topic-based meetup. She steered the conversation like the Pro that she is. Not only did she represent Gleanin 10/10, but our attendees have given us glowing feedback on the facilitation and we can't ask for more than that.”

    - Tamar Beck, Founder & CEO, Gleanin

  • “It was a pleasure to work with Vanessa recently in the run up to, and during, an event we were partnering on. She moderated the panel she was also speaking on with ease and confidence. Vanessa was just as great on-stage as she was off-stage - engaging, composed, and informative. She had a great energy and connected well with her co-panelists and the audience, warming them up even though it was first thing in the day!”

    - Catherine Collinge, Director, The MarTech Summit

  • "Vanessa has spoken on several panels I’ve overseen in recent years, and she’s always exceptionally well received. She brings deep event expertise, delivered in a direct, engaging, and approachable way. What stands out is her clear focus on the audience as she’s genuinely committed to sharing relevant, useful content and is proactive in drawing the audience into the conversation. I’ll continue to ask her to speak and highly recommend her to others looking for a dynamic, insightful contributor."

    - Ed Poland, Co-Founder, Hires Space

  • “We've worked with Vanessa to both facilitate team strategy sessions, and to moderate webinars - we will definitely be doing more of the same in the future. For team strategies she has prepared thorough agendas and then led excellent, interesting and engaging sessions that have included the full team and helped us move our business forward. She reads the room, adapts agendas in real time to match the  direction of discussion and quickly picks up complex topics. If you want to take your team meetings or webinars up a level, speak to Vanessa.”

    - Rob Curtis, Founder, Event Footprints

  • “Vanessa expertly guides our Customer Advisory Board sessions, intuitively knowing when to delve deeper into specific topics and when to broaden the conversation. Her ability to ensure every member has a chance to contribute makes the sessions productive and engaging for everyone. She also does a brilliant job of synthesising diverse perspectives and keeping the conversation focused so we can achieve our goals for each meeting.”

    - Robert Hawthorne  Marketing Director - EMEA at Clarion Events

Empowering the global events industry to embrace technology with clarity, confidence, and community.

Get in Touch